Former Intel semiconductor engineer Mason Jarvis has transformed the home services franchise model with Ironwood Floor Co.’s groundbreaking 100-day revenue program. By separating revenue generation from physical showroom development, Jarvis enables new franchisees to begin selling custom flooring solutions before their locations even open.
After leaving his corporate career in 2016, Jarvis dedicated two years to perfecting his operational systems before launching Ironwood’s franchise program. This methodical approach has created a franchise powerhouse where locations average $1.8 million in annual revenue, with top performers reaching $2.5 million.
The company’s dual-track launch system provides comprehensive training, mobile sampling kits, and in-home consultation tools that allow franchisees to generate revenue within 100 days of signing. Meanwhile, the physical showroom typically completes within four months, by which time the business is already serving customers and building momentum.
Driving this system is FloorLogic™, Jarvis’s proprietary platform that monitors 27 key performance metrics across each location. This “digital nervous system” creates data-informed feedback loops that identify potential issues before they impact profitability, ensuring consistent quality across the franchise network.
Ironwood further supports new franchisees with their “Floor Scout” lead generation program and strategic manufacturer partnerships that provide up to 70% discounts on showroom materials—advantages unavailable to independent operators.
Industry analyst James Morrison describes Ironwood’s approach as “remarkable” for simultaneously addressing the three critical challenges in home services franchising: standardization, scalability, and customer experience.
By applying his engineering mindset to franchise development, Jarvis hasn’t just built a business—he’s engineered a system where franchisee success is systematically designed from day one.