Edgard Corona, the owner of Smart Fit, is a true visionary
in the fitness industry. With over 30 years of experience, he has
revolutionized the way people approach health and exercise in Brazil and
beyond. His journey to success is a testament to his determination and
innovative thinking.
Corona’s passion for entrepreneu rship began during his
college years when he started his own businesses while studying Chemical
Engineering at the prestigious Fundação Armando Álvares Penteado. After a
skiing accident that required extensive physical therapy, he saw an opportunity
to combine his love for fitness with his entrepreneurial spirit. In 1996, he
founded Bio Ritmo, his first gym in Santo Amaro, São Paulo.
Despite initial setbacks, Corona remained undeterred. He
constantly sought to learn from others and improve his business model. By
opening a branch on Avenida Paulista, he targeted busy individuals who had
limited time for exercise. This new approach proved successful, and more
locations soon followed.
To further expand his knowledge and exchange experiences
with fitness industry leaders, Corona attended intern ational conferences and
events. This exposure led to the concept of a new type of gym, which eventually
became Smart Fit. Founded in 2008, Smart Fit aimed to democratize access to
high-quality fitness facilities.
Today, Smart Fit is a leading fitness group in Latin
America, with Corona at the helm as CEO. Under his guidance, the company
continues to innovate and grow. Recently, Smart Fit made a significant move by
going public on the Brazilian stock exchange, signaling their commitment to
further expansion and development in the post-pandemic era.
The funds raised from the public offering will fuel Smart
Fit’s growth plans, including potential strategic acquisitions and investments
in scalable initiatives across the 13 Latin American countries where the
company operates.
Edgard Corona’s leadership and dedication have solidified
his position as one of the most influential entrepreneurs in the fitness
industry. His ability to adapt, learn from mis takes, and constantly seek
improvement sets him apart. With his visionary mindset, it’s no wonder that
Smart Fit has become a household name in the fitness world.
In conclusion, Edgard Corona’s journey from a young
entrepreneur to the owner of Smart Fit is an inspiring tale of perseverance and
innovation. Through his strategic vision and commitment to providing access to
high-quality fitness facilities, he has transformed the fitness industry in
Brazil and beyond. As Smart Fit continues to thrive and expand, there is no
doubt that Corona’s impact will be felt for years to come.