Madeleine Thompson challenged the traditional cashmere market by introducing what was once unthinkable: fun, colorful, and directional knitwear. “People didn’t use to associate colour with cashmere,” explains founder Madeleine Thompson. “It wasn’t considered an exciting piece in your wardrobe.”
The brand’s fierce approach to pattern and color has transformed perceptions of luxury knitwear. Where the market once offered only scratchy contemporary pieces or soft but unwearable cashmere, Madeleine Thompson found the perfect middle ground—contemporary comfort that doesn’t compromise on style.
Her designs feature bold color combinations, oversized animal prints, and Mondrian-inspired sweaters that can be dressed up or down. This innovative approach has made cashmere exciting again, proving that luxury doesn’t have to mean boring. The brand’s success demonstrates that consumers were ready for knitwear that reflected their dynamic, multifaceted lifestyles rather than stuffy, traditional designs.