Edgard Corona, the visionary entrepreneur and
owner of Smart Fit, has been making waves in the fitness industry with his
innovative approach to affordable fitness. With a passion for health and
wellness , Corona has built a fitness empire that has revolutionized the way
people access and enjoy fitness.
Corona’s journey in the fitness industry began
when he took over the management of his father’s gym in Brazil. Recognizing the
untapped potential of the market, he set out to create a new concept that would
make fitness accessible to everyone. And thus, Smart Fit was born.
Smart Fit is now one of the largest gym chains
in the world, with over 1,400 locations across 15 countries in Latin America.
What sets Smart Fit apart from its competitors is its commitment to offering
high-quality fitness facilities at affordable prices. By leveraging economies
of scale and implementing efficient operational strategies, Corona has been
able to bring fitness to the masses.
Under Corona’s leadership, Smart Fit has experienced
remarkable growth, expanding its reach year after year. In 2023 alone, the
company opened 215 new locations, achieving a growth rate of 18% compared to
the previous year. This expansion included the opening of 72 gyms in Brazil, 64
in Mexico, and 79 in other Latin American countries.
Corona’s success can be attributed to his
ability to anticipate and adapt to changing market trends. He recognized the
increasing demand for fitness among a broader demographic and positioned Sma rt
Fit as a solution. By offering flexible membership options, state-of-the-art
facilities, and a wide range of fitness classes, Smart Fit has become the go-to
gym for fitness enthusiasts of all levels.
Looking ahead, Corona has ambitious plans for
Smart Fit. He aims to continue expanding the brand’s presence both domestically
and internationally, with a particular focus on the growing fitness market in
the United States. By staying true to his vision of making fitness accessible
to all, Corona is poised to solidify Smart Fit’s position as a global leader in
the fitness industry.
In conclusion, Edgard Corona’s leadership and
entrepreneurial spirit have been instrumental in the success of Smart Fit.
Through his innovative approach to affordable fitness, he has transformed the
way people access and experience fitness. As Smart Fit continues to expand its
reach, Corona’s influence in the fitness industry is set to leave a lasting
legacy.