Lori Senecal – A Well-Known Change Agent For Globalization And International Business

March 2, 2017Career Success Standard

Lori Senecal is a well-known personality in the field of business management, marketing and advertising, and international trade. Even when she describes herself as a shy introvert, she has been the MDC Partners’ primary lead for agencies’ clients looking to enter the international market through business globalization and an effective marketing strategy. Lori received Bachelor of Commerce Degree in Finance and Marketing from the McGill University. According to Fast Company, in the corporate circle, she has an excellent reputation for helping many leading firms go global and enter the sphere of globalization in a systematic and profitable manner.

Lori Senecal has been ambitious from the very beginning, and soon after graduation, she co-founded TAG Ideation in collaboration with McCann Erickson. In February 2006, she became the Global Chief Innovation Officer for McCann Worldgroup. She was appointed as the President of McCann Erickson NY in July 2007 and in September 2009, she became the President and CEO of Kirshenbaum Bond Senecal+Partners. In March 2012, she was also designated as the CEO of Kirshenbaum Bond Senecal+Partners. According to shootonline.com, later in 2014, she joined MDC Partners as President and CEO and became the Global Executive Chairman of Kirshenbaum Bond Senecal+Partners during the same period of 2014-25. Currently, she serves as the Global CEO of CP+B. Under her leadership, KBS+ grew rapidly and consistently, and in just a couple of years, the firm’s size grew from having the workforce of around 250 employees to 900 employees worldwide. KBS+ also became a modern workplace under her leadership and was named by Crain as one of the best places to work in NYC.

As a Global CEO at CP+B, http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/, she is responsible for ensuring consistent growth, locally and internationally. She manages the company’s nine international offices and oversees the strategic partnerships it can create in their local demography as well as the projects underway. Global expansion is essential for the ambitious businesses, and Lori Senecal through years of experience in managing sales, locally and internationally, understands the dynamics of global business operations entirely. She draws from her experience and devises strategies that help the clients as well as her current company to reach new heights of success in the global market.

She was named as “Women to Watch” by Advertising Age in 2014. In 2013, she received Quantum Leap Award at AWNY Game Changer Awards for her excellence in global business, innovation in marketing and leadership. She is one of the members of Ad Council Board of Directors.